One Click b.eauty, a brand that markets beauty kits, recently launched on Amazon. Debuting at an challenging time, the digitally-driven brand aims to provide an easy, confidence-boosting beauty ritual with on-the-go (or on-the-stay) color cosmetics.
A day-to-day beauty routine has been shown to build confidence, the brand said, and its eye and lip kits aim to inspire consumers to take a moment to focus on themselves and create beauty looks that spark a smile.
At launch, rolled out its #FaceTheWeek campaign, a social media initiative that invites consumers to join their community by starting the day on a positive note and sharing that extra pop of color that helps energize them. It will also implement a buy-one-give-one donation for kits sold on Amazon this month.
“The simple notion of putting on your makeup for yourself each morning can be such a positive mood-altering force, and we want to inspire people to take that little, routine, self-indulgence every day,” said Jamie Glassman, CEO of One Click b.eauty. “When we conceptualized One Click b.eauty, we never could have imagined the world we are launching into. Our goal was always to make beauty fun, easy and accessible for every moment of your life. Now more than ever, we see the need to build an empowered community of like-minded people who know the positive effect a simple thing like lipstick or mascara can have on your day.”
Available exclusively at Amazon, each kit will retail for $24.